Biker Chic–Always ones for breaking the mould, going against the grain and merging together the unexpected, Ralph Lauren have done it yet again- unleashing their motorcyclists upon the streets of Paris in an effort to showcase their ‘RRL’ subsidiary and its continuing work with all things denim, vintage and now, it would seem, motorcycle-chic. Founded in 1993, RRL arrived directly out of the left-field, bringing something altogether very fresh to the New York City based brand-name. Who’d have thought bike clinics could blend so seamlessly with fashion launches? Only those geniuses at Ralph Lauren…
Ralph Lauren Embraces the Biker for Stylish Parisian Outing
Recent Updates
Tom Daley Loops His Love for Knitting Into a Woolmark Collab
Olympic gold medalist Tom Daley is diving into a new role—this time, with yarn. Partnering with Woolmark, Daley is embracing ...
Lacoste & Novak Djokovic Take to the Great Wall
Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce
GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador
Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel’s Dior Ambassador Debut (See the Photos)
Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...
G-SHOCK 40th Highlighted by J Balvin’s Electrifying Act
The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...