Steven Klein Lends Ray-Ban Fashionable Edge with New Campaign

The Fashionisto

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Published March 21, 2017

Ray-Ban The General Aviator SunglassesPin
Elevate your everyday style with the relaunched Ray-Ban The General Aviator Sunglasses, $160

Ray-Ban looks to photographer Steven Klein to capture a stunning new campaign. As the quintessential eyewear brand celebrates its eightieth anniversary, Klein brings a fashionable edge to the label. Models such as Tony Chung appear in the advertisement, embracing a bold confidence. Noted as Ray-Ban’s protagonists, the models wear the label’s latest shades. Seamlessly blending eyewear that is timeless as well as modern, Ray-Ban’s Aviator, General, Blazer, and Wayfarer steal the scene.

Related: Fashionisto Essential | Ray-Ban Original Wayfarer Sunglasses

Ray-Ban 2017 Campaign by Steven Klein

Ray-Ban Aviator SunglassesPin
Take a ride on the wild side with Ray-Ban Aviator Sunglasses, $150
Ray-Ban Blaze SunglassesPin
Suburban life doesn’t have to be mundane with Ray-Ban Blaze Sunglasses
Ray-Ban Wayfarer SunglassesPin
Tap into an eyewear classic with Ray-Ban Wayfarer Sunglasses, $150

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