A New Direction–Italian label Brioni enlists models Sam Webb, Maximiliano Patane and Jae Yoo to grace the pages of its spring/summer 2013 lookbook, shot in an evocative Italian landscape. Dressed with the latest offering of the brand, designed by the newly appointed creative director, designer Jason Basmajian, the models look impeccable in a series of numbers that highlight Brioni’s signature tailoring appeal, adding to it a more playful and younger twist, thanks to bold and bright colors. Impeccable two-piece suits, casual numbers and glamorous tuxedos create a collection that focuses the attention on conquering new young customers that love to get dressed in a contemporary way, that at the same time doesn’t forget a strong sense of traditional tailoring.
