
Alexei Hay photographs Major model Chad White for the Hugo Boss Green fall 2010 campaign. Appropriately backlit with green, the campaign features an athletic-prone Chad in the latest from the label.

After last week’s early look at the latest from T by Alexander Wang, the fall campaign has surfaced in entirety with Max Motta and Zoe Kravitz leading the way. Photographed by Daniel Jackson with styling by Alastair McKimm, Max and Zoe show off this season’s extended range that covers everything from knits and tees to outerwear. Available for purchase online, Wang’s latest range is successful in creating a stylish lineup of wardrobe essentials.

Photographing Ljung’s fall 2010 campaign, Olof Händén captures simple country living with André Bentzer. Making a roll in the hay appear comfortable, André cleans up well for a sharp take on easy dressing.

The star of Sarar’s latest fall efforts, campaign regular Lars Burmeister is photographed by Koray Birand. Subscribing to a school of tradition, the campaign showcases a modest range of tailored perfection.

Will Chalker stars in the latest lookbook from Italian label Seventy. Gearing up for a rustic season, Will hits the woods for a comfortable season of quilting, plaids and neutrals. With a tongue in cheek nod to hunting, the collection is rounded out with a touch of fur.

Will Lewis returns for another season with Resin. Photographed this time around by Teddy Telles, the Red model is joined by Elite’s Zoe Duchesne. Following the creative direction of Kevin Landwehr, the duo deliver an energetic performance equal to Resin’s philosophy of living life to the fullest in their denim.