
Extending the Basics–Italian label M.Grifoni Denim delivers tremendously with their spring/summer 2012 lookbook featuring Henry Evans. The collection brings a relaxed image to the staples of menswear as it harbors valorous hues, casual tailoring, and looks that draw the eye of gent outdoorsmen. With jackets, knit pullovers, cardigans, novel t-shirts, an assortment of notable accessories and more, M.Grifoni makes an example out of the season with looks that resonate with a certain calm.

French Connection–After gracing the spring/summer 2012 leather goods campaign of French label Louis Quatorze, American model Sean O’Pry stars in the spring/summer 2012 watches campaign of the same brand. Joined by model Constance Jablonski, the pair are lensed by photographer Koto Bolofo and styled by Katie Mossman in creamy and pastel hues.

Summer Aura–Emporio Armani revels in loose tailoring for their spring/summer 2012 collection while Patrick Kafka dons the looks with a great appeal as he’s captured by photographer David Mcknight. Focusing on neutral and grey hues, the collection takes a classic look and merely enhances it with geometric motifs for an elongated silhouette while lighter textiles such as silk are utilized for a fitting season.

The Exhibitionist–Simon Nessman is one of the faces of the lively spring/summer 2012 campaign of Italian label Diesel. Styled by Ludivine Poiblanc, Simon is photographed by Mert & Marcus in a set of cheeky images. Boiling in a giant pot or fighting for his casual style, armed with a clothes hanger and a door, Simon delivers impeccable images as usual.
Improvise!–We catch up with the River Island cast once again as they are in the middle of a classic improv game whilst outfitted in equally mirthful summer wardrobes. Models Ollie Edwards and Sid Ellisdon put their imaginations to the test for this quirky campaign film.

Summer Rising–Models Clint Mauro, Caio Cesar, Mark Vanderloo and Felipe Roque, hit the beach for the spring/summer 2012 campaign of Italian underwear and beachwear label Calzedonia. Lensed by photographer Dan Martensen, the quartet spend a relaxing day at the beach, enjoying the sun and playing sports activities, showcasing the latest beachwear collection of the brand, that includes classic shades, neon hues and dusty colors.