Uniqlo Jeans Spring 2010 Campaign | Christian Brylle, Paolo Anchisi & Viggo Jonasson by Inez & Vinoodh
Turning their attention to this season’s denim range, Uniqlo releases their latest campaign featuring Christian Brylle, Paolo Anchisi and Viggo Jonasson photographed by Inez & Vinoodh.
Spring 2010 | Blank
Inspired by Mali Blues band Tinariwen, Swedish label Blank finds a reason for a change of pace this season. Belonging to the Nomadic people of Touraeg, Tinariwen was founded, while training in a Libya military camp for independence from Mali’s regime. Adding a certain quality of lightness to their work, Blank took on this atmosphere, translating it into earthy hues of relaxed draping and protection. Deconstructed and worn-in, designers Fredrik Blank and Åsa Göransson manage to craft a collection that boasts their trademark tailoring alongside a noticeable departure, which gravitates towards a more organic range.
Reserved Spring/Summer 2010 Campaign | Bryce Draper
Appearing in the latest campaign from Reserved with high spirits, Bryce Draper manages to make the desert look like the ultimate getaway destination. Much like Bryce’s easygoing attiude, the spring 2010 Reserved collection keeps things simple and light with a rugged backbone.
Spring 2010 | People’s Market
The spring season is shaping up to be gloom and doom for People’s Market designer Dexter Wong. Opting for a dark palette save for the rare pop of color, the latest collection fuels the angst of youth with the usual array of fitted separates. Encompassing everything from the polo and relaxed blazer to denim, the range remains current, while offering a nod at the past with bleached denim and worn-in flannel.
Mackage Spring/Summer 2010 Campaign | Robert Rae by Donat
Canadian label Mackage strips their latest campaign down to the bare essentials. Photographed in black and white by Donat, Robert Rae transitions in and out of modest movements to highlight this season’s focus on leather jackets.
Fifth Avenue Shoe Repair Spring 2010 Campaign | Wiktor Hansson & Rasmus E by Nils Odier
Nils Odier captures this season’s story from Fifth Avenue Shoe Repair. Transformed into surreal figures of the imagination, Wiktor Hansson and Rasmus E. of Mikas Stockholm represent the contrasting natures of spring’s collection. Fusing fabrics with a simple earthy quality and dressing them with a whimsical approach, a complex story unfolds. Revealing characters plucked from a fairy-tale, Fifth Avenue Shoe Repair shares: “The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection. The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made. The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive.”
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