Sundays Spring 2010
With simplicity and a boyish charm on the mind, Singapore-based label Sundays launches with their spring 2010 collection. Featuring clean cuts and soft colors, the range of tanks, pants and button-downs, combined with quirky accessories is a refreshing break from more complicated alternatives.
Berthold Rothas by Yoshiaki Sekine for Fingers Crossed Spring 2010
Transitioning from a somber black inspiration to a life alongside the tracks, Fingers Crossed embraces classic denim and stripes, only to turn out an unexpected lesson in modern finesse and attitude. Featuring Berthold Rothas photographed by Yoshiaki Sekine, spring’s lookbook showcases denim ensembles with a wide appeal that mirrors both Japanese and American influences. From tears or patches to the balancing of loose and fitted proportions, Fingers Crossed garners positive attention with a grounded mix of style and substance.
Salasai Spring 2010⁄11
New Zealand label Salasai tackles the spring season with a minimalist state of mind. Brought together under the name Fluorescent Adolescence, clean solid numbers offer a casual attitude with loose silhouettes. From trousers with a dropped crotch and cuffed sleeves to boxy fits, Salasai infuses the season with subtle quirks that result in a lively collection that is as youthful as it is stylish.
Tyler Riggs & Trent Kendrick by Chadwick Tyler for Bershka Spring 2010 Campaign
Joined by Trent Kendrick, Tyler Riggs reunites with photographer Chadwick Tyler for Bershka’s spring 2010 efforts. Driven by atmosphere, the laid-back collection is showcased through a passionate late night getaway.
Josh Beech for Staff Jeans & Co. Spring 2010 Campaign
Juggling the life of a model and musician, it is no surprise that Josh Beech is a complete natural when it comes to Staff Jeans & Co.‘s spring 2010 campaign. Taking to the stage in a variety of roles, the British model rocks out in the latest denim range to hit stores.
In Minds Eye Spring 2010⁄11
The byproduct of a pre-apocalyptic world, In Minds Eye looks to a worn aesthetic that lends itself to an androgynous edge for the spring season. Encompassing a collection at peace, spring’s range is appropriately titled & Then There Was Light. From boxy tanks and wrinkled fabrics to the beginnings of destroyed hems, In Minds Eye serves up a collection that maintains dark aspirations, while remaining refreshingly low-key.
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