
After a dreary fall campaign, it is quite pleasant to see Dsquared² lighten up with a humorous campaign photographed by Mert Alas and Marcus Piggott. Starring André Bentzer and Arthur Sales, the campaign portrays the boyish spring collection in the ideal light, making a tongue in cheek gesture at adolescence. (Model Hommes / Steel Machines)

Juan Manuel Arancibia of Bananas Models gets his break this season, fronting Dior Homme’s spring 2010 campaign, which was photographed by Karl Lagerfeld. Quite modest for Dior, the campaign represents a collection that is more relaxed and comfortable with its identity.

Dressed in a serene color palette of whites, creams and blues, Christophe Lemaire refines his minimalist vision for the spring season. Ushering in a close-fitted, yet relaxed range, Lemaire continues the fusion of Western and Chinese design ideas that see to the construction of simple functional pieces. Finally, by concealing select buttons and zippers, a sleek finish is maintained with overall silhouettes that are representative of the modern man who desires both chic styling and practicality.

It’s Friday and what better way to go into the weekend than a look at Frankie Morello’s spring 2010 campaign styled by Nicola Formichetti and photographed by Mariano Vivanco. Here, Simon Nessman scores his third major campaign of the season, Ryan Taylor stages a comeback and well…Ryan Bertroche shows us body.

After the lukewarm reception of his menswear collaboration with H&M, Matthew Williamson is testing his luck once more with the debut of his own line. Painting his debut as a luxury line of everyday pieces, Williamson can only hope that his penchant for tropical colors and prints catches on with consumers.