
Casual Tidings–Sergi Jasanada photographs Bananas model Hadrien Mazelier for Bershka’s new lookbook for the month of June. Outfitted by Ángel Cabezuelo, Hadrien dons the retailer’s no-fuss lineup of shirting and shorts for a relaxed summer outing, dressed in blue, yellow and red. / Grooming by De María.

The Swim Project–Topman enlists the help of Peter Bruder for their new initiative–The Swim Project. Commissioning a small lineup of swimwear, Topman reached out to designers, ranging from artist Gary Card to designers such as Bernhard Willhelm for a fun lineup of prints and cuts, available now.
Sneaker Times–Following his film for this season’s eyewear from Yves Saint Laurent, Karim Sadli captures a look at the label’s lineup of sneakers with the help of stylist Benjamin Bruno. Capturing another striking affair, this time around, Malthe Lund Madsen (Ford Europe), Julius Gerhardt (Success) and Angus Whitehead (Select) are center stage. / Hair by Franco Gobbi (Artlist) with makeup by Victor Alvarez (Artlist).

Young at Heart–Zara enlists Ash Stymest for their latest lookbook, featuring the current lineup from the Young range. A culmination of tanks, shorts and other casual separates, the brightly colored collection embraces a relaxed summer feel for an accessible outing of easy options.

The Tranquil Dance of Summer–Paul Smith taps Select model Oliver Cheshire for their new spring 2011 swim campaign. Hitting the water for a relaxing summer getaway, Paul Smith’s classic stance reigns through with an easygoing color palette and swimwear cuts to match.

Water For All–Tommy Dunn is enlisted for the new H&M WaterAid collection campaign. To support the international organization that helps provide access to clean water, while also improving sanitation in several of the world’s impoverished communities, H&M will be donating 25% of the sales price from the WaterAid collection towards the cause. Launched on May 26, 2011, the collection features a lineup of beachwear essentials and accessories, dressed in blue hues for men, women and children.