
Valentino employs a lovingly tousled approach to the spring season with natural hues that dress a versatile wardrobe. Donning the new collection, Anthon Wellsjo wears everything, from distressed denim and light safari-inspired jackets to sheen summer shorts. Finding a healthy balance between a casual laid-back attitude and a modern sophistication, Valentino showcases a wide array of tailored pieces that relish in the timeless appeal of the label’s luxurious identity.

Canadian model Mat Gordon wears the latest from JOOP! in their new lookbook for the spring 2011 season. Blending a smart mix of casual and formal essentials, the label covers all the menswear bases with a fine tuned array that ranges from sleek suiting to polished sportswear.

Jon Kortajarena joins Noah Mills for Lacoste’s spring 2011 outing as captured by the talented Mert & Marcus.

JOOP! continues a new stronger focus on luxury with their spring 2011 campaign featuring none other than Danish model Mathias Lauridsen. Starring alongside Toni Garrn for the label’s spring outing, accessories and garments get equal attention in a tantalizing bedroom rendezvous.

A strong tool for buyers and consumers alike, the lookbook becomes an important vehicle to showcase the latest collections and progression of designer aesthetics. From the easy commercial success of Topman and familiarity of Lova’s marketing to the quirky antics of designers like Peter Jensen, we have rounded up several standout lookbooks from the spring 2010 season.

No doubt making a lasting impression on Steven Meisel, Yuri Pleskun follows up a campaign and editorial with the noted photographer with yet another outing. Styled by Marie-Amélie Sauvé, Yuri joins supermodel Gisele Bündchen for Balenciaga’s spring 2011 campaign. / Makeup by Pat McGrath with hair by Guido Palau.