Following a role in April77’s spring 2011 imagery, Jethro Cave and Sophie Willing appear in a film for the label, directed by Charlotte Ballesteros + Hubert Marot to the music of King Dude.

Jethro Cave is photographed by Charlotte Ballesteros + Hubert Marot for the latest lookbook from denim label April77. Joined by Sophie Willing, Jethro dons spring’s classic lineup, perfectly coined Black Hills.
Ben Hill appears in H&M’s video lookbook for the upcoming spring season. Tackling a simple military motif, the Swedish retailer juxtaposes easy spring pieces with accessible colors, ranging from navy to olive green for an outing of relaxed proportions.

Stirring the pot with a mix of quirk and an insane penchant for over the edge menswear, Tom Rebl embraces a season built for the fashion misfit. Entitled Fashion Rebls, the spring collection takes a hold of menswear staples and infuses them with an unforgiving splash of personality. From the elongated dress shirt and shredded tank to fringe adorned separates, Tom Rebl crafts an interesting look that is bound to turn heads. However, between the lines of shock and awe, clean pieces emerge in the form of grounded silhouettes that are to be found in a well-tailored trench or a relaxed pair of trousers, set in calming gray.

Coley Brown walks into the upcoming season with a collection of the latest from footwear label Heutchy. Starring in the brand’s spring 2011 campaign, Coley hits the outdoors for a day of accessible nonchalance captured by Jody Rogac with styling by CJ Swanton.

Ana Locking explores Insides for her spring 2011 outing. Looking to show a marriage between emotional insides and physical insides, Locking looked to her signature palette of bright colors, paired with printed photographs of the human body. Creating fluid shapes and embracing a touch of sheen, the collection traces the human body from blood and mucus to flesh for a fresh spin on menswear.