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This article was written on Feb 11, 2009 by and is filed under 2009, h&m, matthew williamson, spring, Spring 2009.

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Sneak Peak — Matthew Williamson For H&M

mw Sneak Peak   Matthew Williamson For H&M

UPDATE — H&M has requested for the pic­tures to be taken down.  So, what did you miss?

  • Gray leather (likely faux) jacket with studs
  • Bright green cut­off shorts with studs
  • Graphic shirts — think stained glass
  • Pat­terned pip­ing on suit
  • f&m

    love the blog! the suit­ing looks promis­ing but i am not feel­ing most of the casual stuff.

  • Ryan

    Amaz­ing!! Green cut­offs with stud­ding!! I must have them.

  • joseph

    dis­ap­point­ing

  • NMI

    i’m crazy for the stud­ded jacket.

  • Justin

    If I were doing color this sea­son this stuff would be pretty kewl. How­ever, if there were to be a full size pic­ture of that out­fit to the right of the tux, I would mod­ify my wardrobe :).

  • http://alternativeprince.blogspot.com Dar­ren

    yeah the stud­ded jacket is pretty cool for a H&M piece.

  • http://blog.djpremium.com Keesean

    looks incred­i­ble. any idea of the price point?

  • Alex

    Matthew Williamson is amaz­ing, i have always admired his use of exotic prints and colours. The fact that he has made a menswear col­lec­tion is beyond belief. I love every sin­gle piece in the pics, it is totally up my street. I work in one of the larger h&m stores and have seen a few col­lec­tions over the years and this is the most excit­ing one. Most of the time with the mens col­lec­tions you end up with the same rub­bish, a suit, some ordi­nary shirts and a really nice mac coat. But here they have totally mixed it up and is much more appealing.

  • http://thefashionisto.com Carl

    I have a feel­ing that the prices will be between $40-$200.

  • Richard

    I am sur­prised that H&M doesn’t like the pro­mo­tion their get­ting from The Fash­ion­isto, maybe they are totally clue­less about the cur­rent trends in Fash­ion, they should do more research, in today’s eco­nomic cri­sis, and all the changes, 40% of Buy­ers will buy a prod­uct if they see it on a Blog! Yes that is true, on a blog, check out the New York Times report on this, google it to find out! The read­ers of Fash­ion­isto are very upscale, we have the money to buy H&M prod­ucts, we are not poor peo­ple as we are very fash­ion savvy as we read an upscale Fash­ion Blog. H&M owes us an apol­ogy, they should be happy and super thank­ful that they are pub­lished on a very rep­utable Fash­ion blog like The Fash­ion­isto, indus­try read­ers, CEO’s of top Fash­ion com­pa­nies are reg­u­lar read­ers of The Fash­ion­isto, we are your mar­ket, if The Fash­ion­isto pub­lished your work, H&M should be very thank­ful and super grate­ful because it means that The Fash­ion­isto rec­og­nizes the qual­ity and design of their prod­ucts, they got to remem­ber, if they want their prod­ucts to hide, put it on blogs, show it off to every­one, don’t hide it. The Read­ers of The Fash­ion­isto are very upscale, we are not poor, we have the money to buy H&M prod­ucts. I am boy­cotting H&M and I totally offended that they did not appre­ci­ate that they are pub­lished at The Fash­ion­isto. It is a super honor to see their brands at The Fash­ion­isto! Again to H$&M the read­ers of The Fash­ion­isto are your TARGET BUYERS. We are not poor. We can afford your prod­ucts, why DENY us the oppor­tu­nity to see your prod­ucts? By being on the Fash­ion­isto, you get FREE PUBLICITY, Free Google rank­ing, Free access to the UPSCALE read­ers of The Fash­ion­isto. Please check your mar­ket­ing strat­egy, Google what New york times is say­ing, 40% of Buy­ers are actu­ally Blog read­ers, they buy when they see the prod­ucts endorsed on Blog! The hid­ing tech­niques, copy­right issues are non­sense. you are get­ting free pro­mo­tion on the Fash­ion­isto which is one of the TOP FASHION BLOG IN THE WORLD!

  • Richard

    Just a typo correction.…“if they want their prod­ucts to hide” I mean.…“If you are sell­ing a prod­uct online why hide it?????” Why deny us the oppor­tu­nity to see it? I know H&M would say copy­right issues. but the issue is, isnt it that you want your prod­uct to be BOUGHT? The read­ers of The Fash­ion­isto H&M mind you is not POOR. We have the MONEY to buy your prod­ucts. We Know FASHION than any­body else!!!!

  • Richard

    Ok, I know this too much…but I am just so upset because I used to like H&M prod­ucts, I just thought that they are MEDIA FRIENDLY but they are not! I hate myself for buy­ing their prod­ucts! I should have known bet­ter. I just can’t accept that they are not happy that they are endorsed at The Fash­ion­isto, I mean, I will buy their prod­uct if I see it endorsed at a Rep­utable blog like The Fash­ion­isto, it is an insult on me as a buyer because its like they are telling me…ok…I will hide my prod­uct from you, I don’t like you to see my product.…and that is so upset­ting! Pro­mo­tion. Pro­mo­tion. Pro­mo­tion. in all its forms cre­ate pub­lic­ity. It increases google rank­ings, its all good! Spe­cially The Fash­ion­isto. I mean, this is not an ordi­nary BLOG, this is The Fash­ion­isto, This is bet­ter than Details or GQ, This is a Very Upscale, very Respected and very Fash­ion­able Blog. They should be pay­ing The Fash­ion­isto for even men­tion­ing their prod­ucts, because peo­ple like me depends on The Fash­ion­isto for my buy­ing behav­ior. So its really a big slap on my face when they want their items to be removed on the blog. That is so insult­ing. I will not def­i­nitely buy any H&M prod­ucts from now on. I like my brand to be sup­port­ive and nice to Blogs and to any­one who endorses them. I mean the brand should be nice and super friendly. I am def­i­nitely not gonna buy their brand any­more. sorry for being hon­est and for really really shar­ing my thoughts, because it really hurts. I know I am mak­ing a big deal about this thing…to me..its a big deal. I love The Fash­ion­isto. Its the BEST BLOG AROUND. It doesnt deserve to be treated like H&M treats it. I am not buy­ing H&M ANYMORE.

  • Richard

    Ok. I’m sorry, I just have to get this out of my sys­tem. I am sorry for being honest.

    My final com­ment today: The Fash­ion­isto ask.…“So what did you miss?”

    My answer: I miss noth­ing. From now on, I will only buy brands that are nice to blogs, brands that are friendly to the blog read­ers as they should remem­ber, we are not only blog read­ers but we have the mas­ter­card, the visa, the dis­cover, the pay­pal to BUY their prod­uct. very sim­ple H&M, you need to train your pr and mar­ket­ing staff cause with the strat­egy that you did with The Fash­ion­isto, you cre­ate anger among your poten­tial buy­ers. The Fash­ion­isto is Read by THOUSANDS EVERYDAY. And thats a Thou­sand loss Sales!”

  • Maria Antu­anetta

    Hey, guys, why are you angry with H&M? They did, what they needed to do.. ‘cuz this col­lec­tion is still not on sales, you can’t find it on their offi­cial web­site, and it’s gonna be on sales, if i’m cor­rect, from May 5th. So.. they just didn’t want any­one to pre­view their col­lec­tion. That’s the only point! Not because they are not a media friendly brand.
    Thank you.

  • Richard

    Well Maria, we are no longer inter­ested in what­ever col­lec­tions they have, you can see it your­self if your cor­rect on May 5!