SOPOPULAR Fall 2009

Fresh out of Berlin is an ambi­tious new label hop­ing to make its stamp on the fash­ion world. Tak­ing its name from an old inter­view fea­tur­ing Kurt Cobain, SOPOPULAR was founded out of the desire to cre­ate “a label which applies the fash­ion codes of streetwear in an adult way.” Tow­ing the lines of high street fash­ion and streetwear, SOPOPULAR’s line appeals to a well-​​rounded audi­ence. For the fall look­book, cover boy Cole Mohr makes an appear­ance to show­case the slim-​​silhouetted col­lec­tion. It is in the col­lec­tion that a mil­i­taris­tic under­cur­rent meets con­tem­po­rary fash­ion for a trans­lat­able every­day look. The collection’s sig­na­ture is cre­ated by the use of stern solid out­er­wear that acts as the per­fect com­pli­ment to clev­erly tapered trousers and strap adorned shirts. Over­all, the fall col­lec­tion is an impres­sive effort and raises expec­ta­tions for spring 2010.

Pic­tures from SOPOPULAR