Viva Models provides the all-star talent for SOPOPULAR’s highly anticipated fall 2010 look book. Photographed by Stefan Heinrichs, Cole Mohr is joined by Jakob Wiechmann this season. Sporting distinct hairstyles and exuding a natural cool, the duo’s new look represents the new direction of SOPOPULAR. Moving towards a more refined look, the Berlin-based label turns to hues of gray as they experiment with tailored looks that lend themselves to a more organic reinterpretation.
Photographer : Stefan Heinrichs