SOPOPULAR Fall 2010 | Cole Mohr & Jakob Wiechmann by Stefan Heinrichs

Viva Mod­els pro­vides the all-​​star tal­ent for SOPOPULAR’s highly antic­i­pated fall 2010 look­book. Pho­tographed by Ste­fan Hein­richs, Cole Mohr is joined by Jakob Wiech­mann this sea­son. Sport­ing dis­tinct hair­styles and exud­ing a nat­ural cool, the duo’s new look rep­re­sents the new direc­tion of SOPOPULAR. Mov­ing towards a more refined look, the Berlin-​​based label turns to hues of gray as they exper­i­ment with tai­lored looks that lend them­selves to a more organic reinterpretation.