Spring 2010 | Gareth Pugh

For his spring 2010 col­lec­tion, Gareth Pugh opted to show­case his menswear range along­side his wom­enswear. Despite the over­whelm­ing responses of Pugh going soft for his lat­est efforts, the degree of edge does not dif­fer sig­nif­i­cantly from his debut. More min­i­mal per­haps, the col­lec­tion takes on shades of gray for a slim sil­hou­ette that is almost apoc­a­lyp­tic. Somber mod­els with ash cov­ered faces and gray hair rep­re­sent Pugh’s ideal man. Fear­less in near skin-​​tight leather and a rein­ter­pre­ta­tion of the bolero jacket, Pugh’s man is no doubt beau­ti­ful, but an acquired taste. Airy semi-​​sheer tops, corsets and skirts chal­lenge con­ven­tion, while a strong focus on suit­ing offers a new point of view that blends mil­i­taris­tic and futur­is­tic ele­ments. Pugh embraces an aes­thetic that is often accom­pa­nied by strong opin­ions, but only in his sec­ond col­lec­tion, it is excit­ing to see such a young designer push the enve­lope, while incit­ing dis­cus­sions about the state of menswear.

Pic­tures from WWD