

French label Hixsept turned to fashion as an art form to construct their upcoming spring 2010 collection entitled “Drift”. Exploring the idea of drifting, the label’s designers Aurélien Arbet and Jérémie Egry were moved by a simple element – water. Inspired by its free form, movement and the idea of space, the designers set out to create a range that embodied these same characteristics…

Gerhard Freidl photographed by Lionel Guyou

Often appearing in the unlikeliest places, Josh Beech takes part in the current campaign for S.Oliver’s youth-focused line QS. Styled by Sofie Dillon and photographed by Marcus Ohlsson, Josh adds to the straight-forward shoot, resulting in a fashionably hip campaign.

Recently working with the likes of David Gandy and Tyson Ballou, it comes as no surprise that Tobias Lunkvist’s latest conquest is Jon Kortajarena, who the photographer shot for Café magazine. Styled by Lisa Lindqwister, the editorial is one of the first to give us a fresh look at spring 2010, where Prada is likely to dominate again editorially.