April77 Spring/Summer 2013
Today Forever–April77 names their latest collection Today Forever, paying tribute to the revolutions of the early 1990′s; from the fall of the Berlin wall to the acceleration of alternative music. Teamed with their signature denim, a cool spin on essentials is offered with bombers, shorts, cropped denim jackets ...
April77 Goes to the ‘Gypsy Mountains’ for their Fall/Winter 2012 Collection
Out North–Parisian label April77 looks to American folklore for the inspiration of their fall/winter 2012 collection, which pays tribute to the US ranch-wear. Incorporating US-made selvedge denim into the range, April77′s aesthetic is melded to an Americana theme as Native American prints meld with paisley ...
April77 Opens Their Second Parisian Store
New Business–French denim extraordinaire April77 has opened their second store in Paris. Located at 7-9 rue de Charonne in the 11th district (Metro Ledru-Rollin / Bastille), the store was designed by architect Federico Masotto. The store is open Monday, 2:00 pm to 7:30 pm and Tuesday to Saturday, 11:00 am to 7:30 ...
Aris Schwabe & Shane Gambill by Marylene Mey for April77 Fall 2011
Hip Minimalism–New Madison models Aris Schwabe and Shane Gambill make the perfect duo for April77′s fall 2011 outing. Looking to photographer Marylene Mey to capture the new collection, fall marks the label’s second season refocusing their efforts on their trademark denim range. Citing the early 90′s ...
Jethro Cave by Charlotte Ballesteros + Hubert Marot for April77 Spring 2011 Film
Following a role in April77′s spring 2011 imagery, Jethro Cave and Sophie Willing appear in a film for the label, directed by Charlotte Ballesteros + Hubert Marot to the music of King Dude.
Jethro Cave by Charlotte Ballesteros + Hubert Marot for April77 Spring 2011
Jethro Cave is photographed by Charlotte Ballesteros + Hubert Marot for the latest lookbook from denim label April77. Joined by Sophie Willing, Jethro dons spring’s classic lineup, perfectly coined Black Hills.
