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Jarrod Scott Stars in Björn Borg Spring/Summer 2013 Campaign

Unforgettable Night–Stepping out for Swedish underwear label Björn Borg and taking part in an unruly night, model Jarrod Scott fronts the brand’s spring/summer 2013 campaign. Celebrating nightlife this season, Björn Borg launches a website presenting a guide and online exhibition of the world’s hotspots ...

Christopher Wetmore by Miko Lim for Björn Borg Spring/Summer 2012 Campaign

Steamy Summer–Swedish underwear label, Björn Borg, creates a colorful and lurid collection featuring bright, neon hues for the spring/summer 2012 season as Request model Christopher Wetmore turns up the heat for a sensual photo session as captured by photographer Miko Lim.

Björn Borg Spring 2011 Campaign by Peter Gehrke

On location at Spring Studio in Stockholm, Peter Gehrke photographs Ash Stymest, Danny Beauchamp (Select), Louise C., Isa A., Oscar J., Linea H., Adam B. (Mikas), Kenza, Filip L. (Elite) and Alma H. (Kids of Tomorrow) for Björn Borg’s spring 2011 campaign. Parts Fun, Original and Sport, the latest collection is ...
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Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly

It must have been a hard day at work for Luke Worrall and Ossian Jungergård, who star in the latest campaign from Björn Borg. Photographed in a sea of blondes, Luke and Ossian maintain their cool for the lens of Aitken Jolly.