Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign

Sea­son of Sun–Wil­helmina mod­els Gar­rett Neff, RJ Rogen­ski and Tyson Bal­lou enjoy an after­noon in the sun, cap­tured by pho­tog­ra­pher Mikael Jans­son for H&M’s Sea­son of Sun cam­paign. Styled by George Cortina for the fun beach occa­sion, the hand­some trio hit the sand and water in the Swedish retailer’s lat­est offer­ing of summer-​​hued garments.

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Arthur Kulkov by Craig McDean for Tommy Hilfiger Spring/​Summer 2012 Eyewear Campaign

Eye­wear Attrac­tion–Russ­ian model Arthur Kulkov stars in the spring/​summer 2012 eye­wear cam­paign of Amer­i­can fash­ion designer Tommy Hil­figer. Joined by all-​​American beauty Jacque­lyn Jablon­ski, the cou­ple has been cap­tured by the lens of pho­tog­ra­pher Craig McDean, deliv­er­ing a relaxed and almost inti­mate out­door image.

Alex Prinz by Matthew Beedle for Oiler & Boiler Campaign

Buff Pre­sen­ta­tion–Angels & Demons model Alex Prinz is enlisted for the lat­est under­wear cam­paign from Oiler & Boiler. Cap­tured in black & white by the lens of pho­tog­ra­pher Matthew Bee­dle, Alex is a vision of con­fi­dence in the label’s clas­sic under­wear briefs.

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Sean O’Pry by Koto Bolofo for Louis Quatorze Spring/​Summer 2012 Watches Campaign

French Con­nec­tion–After grac­ing the spring/​summer 2012 leather goods cam­paign of French label Louis Qua­torze, Amer­i­can model Sean O’Pry stars in the spring/​summer 2012 watches cam­paign of the same brand. Joined by model Con­stance Jablon­ski, the pair are lensed by pho­tog­ra­pher Koto Bolofo and styled by Katie Moss­man in creamy and pas­tel hues.

Ollie Edwards by Steven Klein for Guerlain Habit Rouge L’Eau Fragrance Campaign

Scent-​​sational–To embody Habit Rouge L’Eau, the lat­est edi­tion of its ori­en­tal and seduc­tive mas­cu­line fra­grance, French label Guer­lain enlisted Ford Europe model Ollie Edwards. Cap­tured by the lens of Steven Klein in sophis­ti­cated and cap­ti­vat­ing black & white images, Ollie per­fectly embod­ies the mas­cu­line charisma of the scent.

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Simon Nessman by Mert & Marcus for Diesel Spring/​Summer 2012 Campaign

The Exhi­bi­tion­ist–Simon Ness­man is one of the faces of the lively spring/​summer 2012 cam­paign of Ital­ian label Diesel. Styled by Ludi­vine Poiblanc, Simon is pho­tographed by Mert & Mar­cus in a set of cheeky images. Boil­ing in a giant pot or fight­ing for his casual style, armed with a clothes hanger and a door, Simon deliv­ers impec­ca­ble images as usual.

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Fall Comes Easy with Daisuke Ueda for H&M
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