Simon Nessman by Bruce Weber for Giorgio Armani Acqua di Giò Essenza Campaign

Revis­it­ing Clas­sics–To embody Acqua di Giò Essenza, the lat­est woody and sen­sual fra­grance for men from Gior­gio Armani, the designer enlists Cana­dian model Simon Ness­man. Shot and directed by pho­tog­ra­pher Bruce Weber, the Ford Europe model stars in the both the print and video cam­paigns for the scent, which has been styled by Joe McKenna. /​Hair by Thom Pri­ano. Makeup by Regine Thorre.

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Zhao Lei for Pepsi “Now in a Moment” Campaign

Model Moment–Pepsi taps music artist Nicki Minaj for their lat­est cam­paign and along for the ride, mak­ing an appear­ance is Wil­helmina model Zhao Lei. Skip to about 50 sec­onds into the com­mer­cial and Zhao hits the catwalk.

Luis Borges & Sam Way by Craig McDean for Tommy Hilfiger Spring/​Summer 2012 Campaign

Rugged Finesse–Luis Borges makes his spring appear­ance for Tommy Hil­figer in the label’s lat­est cam­paign, also fea­tur­ing their fra­grance front­man Sam Way. Pho­tographed by Craig McDean and out­fit­ted by Karl Tem­pler, the pair take in a clas­sic Amer­i­can pas­time – camping.

Kelly Rippy by Serge Guerans for Giorgio Armani “Frames of Life” 2012 Campaign

Vin­tage Inspi­ra­tion–Wil­helmina model Kelly Rippy returns as the face of the spring/​summer 2012 cam­paign for Frames of Life, the time­less and retro-​​inspired eye­wear col­lec­tion of Ital­ian fash­ion designer Gior­gio Armani. Pho­tog­ra­pher Serge Guer­ans cap­tures the Amer­i­can model in Saint Tropez, France, in a series of sophis­ti­cated black & white images, where Kelly proves to be an effort­less vision of time­less modernity.

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Christopher Wetmore by Miko Lim for Björn Borg Spring/​Summer 2012 Campaign

Steamy Sum­mer–Swedish under­wear label, Björn Borg, cre­ates a col­or­ful and lurid col­lec­tion fea­tur­ing bright, neon hues for the spring/​summer 2012 sea­son as Request model Christo­pher Wet­more turns up the heat for a sen­sual photo ses­sion as cap­tured by pho­tog­ra­pher Miko Lim.

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Alexandre Cunha by Matthew Scrivens for Armani Exchange Summer 2012 Campaign

The Face of Sum­mer–Armani favorite and DNA model Alexan­dre Cunha joins IMG’s Bar­bara Palvin for Armani Exchange’s sum­mer 2012 cam­paign, lensed as usual by pho­tog­ra­pher Matthew Scrivens (JET/​MMS Agency). Out­fit­ted by Sally Lyn­d­ley (Camilla Lowther Man­age­ment) with cre­ative direc­tion by Tom Jar­rold (JET/​MMS Agency), Alexan­dre is cap­tured in a clean sum­mer knit for the black & white out­ing, titled the Faces of Sum­mer campaign.

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