UNIQLO Fall Styling | AJ Abualrub & Sean O’

UNIQLO has released the first install­ment of their fall styling cam­paign. The preppy go at fall fea­tures none other than cur­rent it boy AJ Abual­rub. Sean O’pry may be along for the ride, but AJ dom­i­nates the cam­paign with Sean only hav­ing one image as of yet, but for­tu­nately he appears in the syn­thetic leather cam­paign. More to come…

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H&M | Andres Segura & Ryan Thomas

H&M always keeps things lively with new pro­mo­tional images. In their lat­est attempt to dress up the e-​​commerce por­tion of their web­site for the upcom­ing sea­son, they have released a cam­paign fea­tur­ing Andres Velen­coso Segura and Ryan Thomas. The duo rep­re­sent a more mature audi­ence for H&M, but one that nev­er­the­less still appre­ci­ates trends.

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Fall 2009 | Frank Leder — “Poachers”

For the fall 2009 sea­son, Frank Leder con­tin­ues to weave the story of the ordi­nary man into the fab­ric of his own label. For his col­lec­tion enti­tled “Poach­ers”, Leder turns from last season’s fac­tory work­ers to poach­ers from the Bavar­ian moun­tains. The story of the Bavar­ian poach­ers is of sur­vival and dan­ger. Ini­tially, hunt­ing was restricted to hunters and they were per­mit­ted to shoot the ille­gal poach­ers on the spot. How­ever, these poach­ers were nor­mally brave men who had to hunt for the sur­vival of their fam­ily. Their strength and the noble inten­tion of their actions make them the per­fect sub­ject for this season’s col­lec­tion. As always, the col­lec­tion incor­po­rates authen­tic ele­ments from the season’s muse. Craft­ing horn clo­sures from deer antlers, which are nat­u­rally shed each win­ter, shirts were also made from dead-​​stock antique sheets from the 1960’s for a unique look. Over­all, the col­lec­tion envi­sions an aes­thetic that is grounded and hum­ble with great respect for the past, but a vision that is cur­rent. Best embrac­ing this spirit is the mod­el­ing the col­lec­tion by Ger­man band Mod­erat.

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Campaign | Rochambeau Fall 2009

New York based label Rocham­beau enters into the fall sea­son with their sec­ond col­lec­tion that was inspired by “the intri­cate dia­logue between defense and self.” In a cyn­i­cal streak, the cam­paign that accom­pa­nies this sea­son was cre­ated in a fash­ion that is self-​​destructive. Coated in a rust­ing agent, liq­uid and metal foils are des­tined to eat into the book until it is no more.

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Fall 2009 | Raf Simons x Dr. Martens

Raf Simons’ lat­est col­lec­tion for Dr. Martens is set to add some pizazz to a fall sea­son that is quite dark. Work­ing with the tra­di­tional 3-​​eye, Dou­ble Monk Strap, 8-​​eye and High Boot styles, Simons offers Dr. Martens’ iconic look a new spin with the intro­duc­tion of the Zip, Strap and 3-​​eye Zipped styles. Hous­ing two dis­tinct aes­thet­ics, the col­lec­tion plays at both con­ser­v­a­tive and bold fea­tures. Drawn to Excel and New-​​Nova leather, Simons cre­ates a smart look where the excite­ment is main­tained in the details. Mean­while, in gen­eral Raf Simons’ flair, the Koram Flash selec­tion fea­tures reflec­tive metallics in gold, cop­per and pewter. If you’re going to be dressed in all black this fall, you might as well let your shoes do the talk­ing. If not avail­able already, the col­lec­tion should be reach­ing stores any day now. Stock­ists include Browns, Oki-​​ni, Dover Street Mar­ket and Sel­f­ridges.

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Introducing | Process & Content

Process & Con­tent is a new hat com­pany based in Los Ange­les, Cal­i­for­nia. The label debuts their first col­lec­tion enti­tled “Memen­tos & Pas­times” this fall. The hand sculpted range was inspired by var­i­ous his­tor­i­cal objects, serv­ing as an excel­lent intro­duc­tion to a label that hopes to rein­ter­pret his­tor­i­cal ref­er­ence points in a way that is both mod­ern and relevant.

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