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Alfred Kovac & Robbie Wadge Keep it Casual for Joe Fresh’s Holidy 2012 Campaign

Warm Holidays–Canadian label Joe Fresh enlists models Alfred Kovac and Robbie Wadge to star in its holiday 2012 campaign, shot in a minimal pure white studio. Dressed in soft and colorful jumpers and slim trousers, the duo sport turtlenecks, cable-knitted numbers and quilted evening cardigans with a young and fresh ...

Alfred Kovac Sports the Latest from Joe Fresh

Easy Fashion—-Nest model Alfred Kovac graces the spring/summer 2012 lookbook of Canadian label Joe Fresh, lensed by photographer Steven Sebring. Wearing looks from the spring/summer 2012 collection of the brand, Alfred poses for minimal studio portraits combining bright and vivid colors, with neutral and classic hues.

Benjamin Eidem & Sebastian Brice Star in Joe Fresh’s Spring/Summer 2012 Lookbook

The Season of Color–Benjamin Eidem and Sebastian Brice are recruited for this season’s outing from the buzz-worthy Joe Fresh. Donning bright seasonal colors, the electric pair are outfitted in affordable wardrobe staples that range from printed shorts and cardigan knits to activewear.