Ton Heukels

Ton Heukels is a Dutch model whose long blond hair and full lips made him a recognizable figure in menswear during the 2010s. His photographs often drew on the image of the seventies rock musician, although his career developed across luxury advertising and a broad range of magazine work.

Ton’s introduction to modeling came during a holiday in Milan. While he was looking for a pizzeria, a scout approached him and put him on the phone with a booker from Elite Milano. He signed with the agency a week later and traveled to London for his first job the following week. The speed of that transition took him from an ordinary holiday to an international working life.

His rock-inspired image found a direct expression in advertising. For BOSS Orange’s spring 2016 campaign, Ton appeared as part of a band. His advertising portfolio also included Dsquared2 and Missoni, while editorial work placed him in publications such as Another Man and GQ España.

Emporio Armani became a recurring client, with appearances in its spring 2019 advertising and fall 2021 campaign. His life beyond those images includes a law degree and fifteen years of judo, both recorded by Platform Agency. Those pursuits add a different dimension to a public image so often shaped by rock references.