Tuki Brando, Ethan Peck & Logan Plant by Laurence Ellis for Mr. Porter Spring/​Summer 2012 Campaign

Fash­ion Genes–Look­ing for a new spin on the style icon, online retailer Mr. Porter turns to the lin­eage of notable leg­ends for their cam­paign debut. Hit­ting the beach with Tuki Brando, grand­son of Mar­lon Brando; Ethan Peck, grand­son of actor Gre­gory Peck; and Logan Plant, son of Led Zep­pelin front run­ner, Robert Plant, all pho­tographed by Lau­rence Ellis, the sea­son is kicked off in smart style, fea­tur­ing blaz­ers, denim and chic shirting.