Umbrella Talk — London Undercover

Quirky /​ Stereo­typ­i­cal /​ Cheeky /​ Eccen­tric /​ Loud

This fall, a spe­cial select group of retail­ers will be car­ry­ing a fun offer­ing of umbrel­las that take their inspi­ra­tion from British cul­ture. Car­ried under the name Lon­don Under­cover, the range is eco-​​friendly using recy­cled can­vas fab­ric, biodegrad­able han­dles, pack­ag­ing, metal shafts and frames. Jamie Mile­stone, the graphic designer behind the idea wanted to embrace London’s rainy weather with a fun way to dress up an every­day item like the umbrella. After the cut are the var­i­ous mood boards that inspired each design.

Quin­tes­sen­tially British /​ Smart /​ City Gent Men­tal­ity /​ Vital Accessories

Clas­sic /​ Estab­lished /​ His­tor­i­cal /​ Rigid /​ Sov­er­eignty

Style /​ Change /​ Cul­ture /​ Free­dom /​ Flam­boy­ance /​ Excite­ment /​ Cutting-​​Edge