7 For All Mankind embraces an innovative spirit for its latest denim style. Desiring denim that won’t change shape, regardless of daily wash or wear, 7 For All Mankind developed its FOOLPROOF denim. Brand president Barry Miguel shares, “Denim itself is the ultimate everyday essential. Yet it’s when luxury meets everyday essentials that something terrific happens. Through innovation, we are able to add true luxury to denim, with practicality in wash and wear. This is the next game-change for men here at 7FAM and a strategic advantage for the brand.”
The label’s FOOLPROOF denim comes in three of its signature fits: Paxtyn, Slimmy and The Straight. Available in three washes, the style can be purchased in Classic Indigo, Alpha and Tribute. Miguel explains the significance of 7 For All Mankind’s FOOLPROOF denim, adding, “Exceptional everyday comfort meets an incredible fabric that is resistant to changing shape. When you add in the element of ease of care, this is literally the perfect fabric.”
7 For All Mankind FOOLPROOF Denim Campaign
7 For All Mankind FOOLPROOF Denim Campaign Video
7 For All Mankind FOOLPROOF Denim
