British brand Jaeger finds a new life with owners Marks & Spencer. For fall-winter 2021, it’s back to sleek basics as managing director Fiona Lambert revisits Jaeger’s archives for inspiration. From the classic suit in a slim cut to an elegant camel coat, Jaeger relaunches effectively.
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A familiar face, Kit Butler, embodies the Jaeger man for autumn. The British model joins Julia Banas to showcase the brand’s chic offering for men and women. In fact, Jaeger’s sleek oversized shapes move fluidly from its men’s to women’s collections.
An effortless wardrobe for men comes together from Jaeger. The lineup includes merino-wool sweaters, water-resistant coats, wool-cashmere hoodies, and organic cotton t-shirts. The Jaeger man embraces a sartorial edge in Italian wool for tailoring, showcasing two and three-piece suits.
Jaeger Fall/Winter 2021
