Hirmer, a luxury retailer, creates a fantastic experience for its fall-winter 2021 campaign. Christian Bootle and Aron Mcintyre, both models, lead the way in on-trend layers. Hirmer inspires us with its advertisement that takes us from the streets of Munich to the peaks of Karwendel, from classic style to contemporary trends.
Hirmer collaborates with creative director Mimi Hoch for the season. The campaign takes shape under Hoch’s vision, with casting and production by Christin Skory-Stadler of Das Prophaus and art direction from Sophie Fent.
Hirmer’s timeless aesthetic has been infused with youthful and modern energy. With a look at smart clothing separates, models Aron Mcintyre and Richard Keep effortlessly embody the juxtaposition of the mood and aesthetic of urban and natural settings.
Hirmer’s fall-winter outing demonstrates that classics are not devoid of fun. For instance, the retailer showcases a playful vibe by layering exciting staples such as a plaid shirt-jacket and a button-down. Christian Bootle effortlessly pulls off the look as he poses for photographer Arton Sefa, who shot Hirmer’s campaign.
