Mavi debuts its spring-summer 2022 campaign in conjunction with the launch of its new “All Blue” collection. This season’s ad and lookbook, shot by Emre Dogru in Istanbul, feature model Jerome Palaz. The model takes center stage, showcasing the season’s must-have looks, including classic blues and environmentally friendly basics.
Mavi Spring/Summer 2022 Campaign
Among the lines included in Mavi’s “All Blue” collection are the Organic Move, Super Move, and Feather Blue ranges. Each of these lines represents a modern, on-trend twist on classic styles. Mavi’s eco-friendly offering includes the Organic Move collection, which is available in various hues of indigo. Because of the denim’s use of Elastomultiester (EME) for a spring-like structure for stretch and recovery, it has an ultra-soft feel and long-lasting durability.
Related: MAVI MOVES WITH CALVIN ROYAL III & DEREK KLENA
If you’re looking for a pair of comfortable and stretchy jeans, look no further than Mavi’s Super Move collection. Mavi’s denim in this collection includes Tencel fiber, which is breathable and flexes with every movement. Meanwhile, Mavi’s Feather Blue jeans, made of Tencel and recycled materials, contribute to the company’s commitment to sustainability.
