Pal Zileri draws inspiration for its spring-summer 2022 campaign, “The Blue Carpet,” from the Venice Film Festival. The fashion label pays homage to Venice and the shores of Lido, which host the legendary film festival and its famous actors who walk the fictitious Blue Carpet. The resultant advertising resembles photographers’ flashes who grab dazzling moments when Venice Film Festival attendees arrive at the Excelsior Hotel.
Pal Zileri Spring/Summer 2022 Campaign
As its new ad follows the season’s stars, Martin Cannavo and Sasha Knezevic, Pal Zileri supports an “Effortless Attitude.” Stefano Galuzzi captures the duo in a sequence of paparazzi-style images, immortalizing them. According to Pal Zileri, the notion of stolen photos manifests itself in shots that are either too distant or too near the ad’s stars, who crave an escape from the public’s watching eye.
Davide Brambilla styles Pal Zileri’s spring 2022 campaign. With classic menswear, the season’s highlighted outfits reflect the ease and elegance of the Venice Film Festival. Models Martin Cannavo and Sasha Knezevic, who share the limelight, wear anything from a sports coat to a polo shirt to a sharply tailored suit.
