Imbued with the sweltering aura of a midsummer day, Paul Smith’s spring-summer 2023 collection radiates a distinct air of relaxed elegance. The quintessentially British brand presents an array of pared-down tailoring and effortless essentials in a soft palette of neutrals and pastels.
Paul Smith Spring/Summer 2023 Campaign
Set against the backdrop of a minimalist studio, the campaign emphasizes Paul Smith’s signature sartorial prowess. Matthew Mumford is at the creative helm with art direction for the advertisement, collaborating seamlessly with photographer Bruno Staub. Through Staub’s expert lens, models Arthur Sury, Luke Clod, and Sereto Boardman exude a carefree charm, striking poses in chic ensembles.
Julian Ganio styles the campaign’s wardrobe with finesse, encapsulating the season’s breezy attitude through dress-shirt-less suits, eye-catching knits, and sleeveless v-neck tops. Louis Ghewy lends his hairstyling expertise to the advertisement, crafting a diverse range of contemporary coiffures—from Luke’s punkish do to Arthur’s sleek, slicked-back tresses.
Complementing the models’ visages, makeup artist Patrick Glatthaar effortlessly enhances their natural allure, culminating in a picturesque portrayal of this summer’s laid-back luxury. The Paul Smith spring-summer 2023 campaign is a monument to the timeless appeal of refined nonchalance, breathing new life into our warm-weather wardrobes.
