Casablanca’s pre-spring 2024 campaign emerges as a compelling narrative, introducing a collection that merges timeless elegance with a touch of modern whimsy. With Corentin Leroux behind the camera, the advertisement benefits from a clear visual direction that brings the clothing to life.
Casablanca Pre-Spring 2024 Campaign
Each photograph is a carefully curated scene, where the contrast between the vibrant clothing and the subtle backdrop emphasizes the textures and colors of the fabrics.
Valentin Caron and Maggie Maurer, styled by Francesca Parise, are the embodiments of the collection’s spirit, their poised and expressive presences guiding the viewer through the narrative woven by each ensemble.
The men’s clothing featured in the campaign nods to Casablanca’s dedication to sartorial craftsmanship. The eye is immediately drawn to the white jacket, its surface adorned with a vibrant fruit motif, symbolizing leisure and luxury. This piece, coupled with impeccably tailored trousers, creates an aura of relaxed refinement.
Casablanca’s collection speaks in a dialect of comfort that doesn’t forgo the language of luxury, offering pieces that are both familiar in their quality and innovative in their design.
Leroux’s photographic approach is one of careful composition and storytelling. The muted backgrounds against which the models are set allow the detailed textiles to be the focal point, while the lighting accentuates the garments’ form and flow.
The models’ statuesque poses and engaging expressions are a visual guide, leading the viewer’s eye and adding depth to the clothing’s narrative.
The campaign presents clothing that tells a story of sartorial heritage reenvisioned for the contemporary man. The pieces suggest a lineage of refined dressing while inviting today’s fashion-forward individuals to partake in its ongoing evolution.
