In the latest Cartier campaign, Count Nikolai of Monpezat redefines elegance through a monochromatic lens captured by photographer Marco van Rijt. The stark contrast of black mohair against the white dial of the Crash watch encapsulates a timeless sophistication.
Although brief, the ad is a study in textures, from the soft touch of mohair to the sleek metallic sheen of the Juste un Clou bracelet—a Cartier signature. The simplicity of the color palette speaks volumes, allowing the jewelry to command attention, its luster reflecting the quiet confidence of the Count.
Count Nikolai of Monpezat for Cartier
The campaign, styled by Rikke Wackerhausen, plays with the juxtaposition of soft and hard elements. Mette Thorsgaard’s effortless approach to the Count’s hair further enhances this tactile narrative.
Count Nikolai of Monpezat’s second look pivots to a more relaxed aesthetic—a cream sweater pairs with pinstripe trousers, setting a backdrop for the jewelry to shine. Cartier’s pieces are styled as integral components that complete a narrative of understated luxury.
