This season, Bottega Veneta takes us on a chromatic journey through its spring-summer 2024 campaign, showcasing Matthieu Blazy’s designs. Through the lens of Pierre Debusschere’s art direction, the campaign is captured by photographer Alec Soth.
Bottega Veneta Spring/Summer 2024 Campaign
Daisuke Ueda, Douta Sidibe, Kris Wardak, Li Cheng Yuan, and Walid Fiher embody Bottega Veneta’s leading men this spring, with each image capturing a fusion of architecture and fashion, where the human form intersects with sculptural spaces.
Bottega Veneta’s spring-summer 2024 collection is a dialogue between structure and fluidity, where bold lines meet the fabric’s suppleness. The color palette is an ode to the earthy tones of spring, with splashes of vibrant hues that suggest the blooming flora of the season.
The featured menswear exhibits a relaxed sophistication: striped shirts paired with high-gloss trousers and accessories that boast the Bottega Veneta’s signature weave. The aesthetics extend to the juxtaposition of soft, oversized outerwear against the crispness of structured bags.
As the advertisement progresses, the narrative shifts from the individual pieces to the collection. It celebrates modernity and tradition, showcasing the dual nature of Bottega Veneta’s designs.
Architectural elements in the background resonate with the linearity of the garments, while the models’ poised stances reflect the confidence in Blazy’s creations.
