Colcci’s fall 2024 campaign, set against the backdrop of New York, offers visuals of monochromatic textures. Marlon Teixeira, a recurring muse for the brand, exudes effortless charisma that complements the city’s urban canvas.
Gisele Bündchen, his counterpart in this advertisement, brings a poised attitude to the season. Captured by photographer Lufre’s lens, the images are a raw infusion of cityscape and style, where denim becomes a character in its own right.
Colcci Fall 2024 Campaign
The collection’s focus on denim embraces a raw and tactile essence. Marlon is clad in essential denim—a perfectly tailored shirt left casually unbuttoned, paired with jeans. Rita Lazzarotti’s styling distills the relaxed attitude inherent in the denim material.
The black-and-white filter bathes the subjects in a timeless light, emphasizing denim’s texture and cuts. Including a jean jacket in Marlon’s repertoire underscores the presentation of denim as the heart of fall casual wear.
With its stark lines and raw energy, the city interacts with the denim, highlighting its versatility and enduring appeal. Colcci’s campaign tells a story of effortless versatility, embodying the spirit of those who wear these pieces—confident, grounded, and at ease in their skin.
Colcci’s fall 2024 collection promises a season of returning to the roots of streetwise fashion while propelling it into the present day.
