Theory Fall 2024 Champions Regal Wool & Refined Neutrals

The Fashionisto

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Published October 14, 2024

Alexandre Cunha models Theory’s moleskin twill workwear jacket and Zaine pants.Pin
Alexandre Cunha models Theory’s moleskin twill workwear jacket and Zaine pants. Photo: Theory

Theory’s fall 2024 collection features Alexandre Cunha as its leading man, fresh off his recent appearance in an Esquire China editorial. His presence brings an effortless charm to the chic mix of camel and black tones.

The season opens with standout pieces like the moleskin twill workwear jacket, perfectly paired with the matching Zaine pants, for a clean, minimalist approach.

Theory Fall 2024

Theory brings luxury to wardrobe essentials such as the tee with its Regal Wool.Pin
Theory brings luxury to wardrobe essentials such as the tee with its Regal Wool. Photo: Theory

Adding depth, Theory’s Regal Wool—sourced from New South Wales, Australia—takes center stage in T-shirts, turtlenecks, and sweaters, offering a luxurious touch to foundational pieces.

Model Alexandre Cunha wears Theory’s double-breasted coat in camel.Pin
Model Alexandre Cunha wears Theory’s double-breasted coat in camel. Photo: Theory

For colder days, the camel double-breasted coat in wool-cashmere becomes an instant favorite, while a shirt jacket in the same fabric provides a more relaxed option for casual outings.

Sporting all black, Alexandre Cunha wears a fall look from Theory.Pin
Sporting all black, Alexandre Cunha wears a fall look from Theory. Photo: Theory

If monochrome is more your speed, the collection’s all-black mock-neck sweater, matched with straight-leg trousers and loafers, delivers sleek, modern style effortlessly.

Channeling workwear style in grey, Alexandre Cunha showcases the latest from Theory. Pin
Channeling workwear style in grey, Alexandre Cunha showcases the latest from Theory. Photo: Theory

A workwear aesthetic prevails with the pestle melange wool-blend overshirt paired with straight-cut pants for a smart, coordinated look.

With a smooth transition from refined outerwear to casual staples, Theory blends workwear influences with luxurious fabrics, creating a polished yet wearable wardrobe.


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