Adidas Originals unveils a high-profile collaboration, uniting music powerhouse Bad Bunny (Benito Antonio Martinez Ocasio) with football legend Lionel Messi. These global icons and mutual admirers share their worlds, blending music and sport.
Bad Bunny name-dropped Messi five times on his latest album, while Messi admits to having seven Bad Bunny tracks on his pre-game playlist.
Adidas Bad Bunny & Messi Collection
This adidas partnership reimagines two iconic silhouettes: the adidas Gazelle and the adidas F50 cleat. Messi, synonymous with the F50—a historic shoe in soccer lore—brings his legacy into the collection.
Meanwhile, the Gazelle, a staple from the indoor soccer gyms to street style, gets a fresh, nostalgic twist. Each pair honors Messi’s unmatched achievements, incorporating gold accents inspired by his trophies and an “X” stripe to mirror his famed number 10 jersey.
The Bad Bunny & Messi shoes feature their signatures on the iconic adidas stripes, paired with the brand’s Trefoil and Badge of Sport logos. The phrase “Bad Bunny Para Messi” is proudly inscribed on the tongue.
Bad Bunny reflects on the collaboration: “Messi’s last name has become its own word, a synonym for greatness, courage, and heart. Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico.”
The Puerto Rican artist adds, “Collaborating with him is an honor that so many people dream of, and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
Messi’s sentiment aligns, emphasizing the connection between his life and music. “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist,” he shares.
Lionel Messi elaborates, “This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me; it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times.”
The adidas Bad Bunny & Messi collection will be released on October 26, 2024, at adidas flagship stores.