Best known for his roles in “You” and “Gossip Girl,” Penn Badgley leads the spring 2025 campaign for Moncler. Set against New York’s cobblestone streets, the visuals capture Badgley embodying Moncler’s fusion of urban grit and refined style.
Penn Badgley for Moncler Spring 2025 Campaign
Outerwear in muted black and navy is layered over crisp shirting, while classic puffer jackets add a contemporary edge to the clean silhouettes. Moncler’s hallmark simplicity elevates each piece, reflecting the brand’s understated sophistication.
“I remember when a Moncler jacket was, for me, aspirational—so working with them in the city I’ve called home for almost twenty years has been a lovely experience,” shares Badgley.
“This collection evokes the simplicity and practicality of an urban uniform, but with a beauty, and elegance, that is unique to Moncler. It’s clean, super comfortable and elevated, like you’d expect.”
Badgley’s Moncler campaign offers the nostalgia of familiar streets with a modern wardrobe that feels inherently New York.
