David Beckham takes center stage once again, reuniting with BOSS for the launch of its BOSS ONE Bodywear collection. At 49, Beckham’s enduring appeal is captured through the lens of Mert & Marcus, whose high contrast photography enforces the campaign’s modern edge.
Showcasing an array of bodywear essentials—from fitted trunks and sleek briefs to minimal T-shirts in classic black and crisp white—the collection reiterates BOSS’ focus on refined basics.
David Beckham for BOSS ONE Bodywear Campaign
Crafted from a cotton-elastane blend, BOSS ONE Bodywear balances structure and fluidity. Beckham embodies the essence of this collection, whether standing against a muted industrial backdrop or drenched in cascading water that emphasizes the line’s clean lines and understated color palette.
“The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham,” says Hugo Boss CEO Daniel Grieder. “It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”
The campaign’s visuals offer raw vulnerability, presenting Beckham in moments of quiet strength. In one image, he lounges in a leather chair, the white briefs drawing attention to the collection’s signature simplicity.
Another shot sees him standing under a rainfall shower, the black trunks adapting effortlessly to the movement, while his tattoos complement the rugged ambiance of the shoot.
Beckham reflects on his involvement, stating, “I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse.”
By coupling Beckham’s iconic status with the timeless appeal of BOSS bodywear, the campaign captures the essence of modern masculinity—uncomplicated, confident, and undeniably bold. As Beckham’s collaboration with BOSS continues to evolve, this advertisement reminds us why his influence remains unmatched.