Reformation, the sustainable womenswear brand known for its effortless style, makes a bold statement with its latest campaign. The brand dubs Pete Davidson its “Official Boyfriend,” blending humor with fashion in a cheeky nod to his high-profile dating history.
Pete Davidson for Reformation
Davidson, linked to names like Ariana Grande, Kim Kardashian, and Kate Beckinsale, steps into the spotlight with a fresh, tattoo-free look. Recently undergoing extensive laser removal, he presents a clean slate—both in ink and in image.
Reformation leans into the boyfriend aesthetic, styling him in the “Official Boyfriend” crew neck sweatshirt and boxer briefs. Lounging against retro upholstery, Davidson embodies the brand’s laid-back yet polished sensibility.
Reformation may be all about womenswear, but this campaign proves that its appeal reaches beyond. With Davidson in the mix, the brand delivers a laid-back, tongue-in-cheek take on style—because if there’s one thing Davidson knows, it’s how to be a boyfriend.