AMIRI unveils its spring-summer 2025 campaign, a cinematic tribute to modern jazz and the artistry behind music creation. The advertisement imagines musicians in a recording studio, captured in intimate portraits that exude both creative solitude and show-stopping grandeur.
The collection reflects Mike Amiri’s vision of fusing couture craftsmanship with day and evening wear, blending classic tailoring with a rock-and-roll edge.
AMIRI Spring/Summer 2025 Campaign
Models Noen Eubanks, Abas Abdirazaq, Nataniel Busa, and Samuel Elie take center stage, embodying the effortless cool of jazz icons. Jonny Lu Studio executes the campaign’s art direction, while Drew Vickers captures the evocative imagery, portraying the musicians in reflective moments that shape their stage personas.
Ellie Grace Cumming’s styling heightens the narrative, weaving together AMIRI’s standout pieces—glittering suits in icy mint and soft champagne, embroidered knitwear in mustard yellow, and sharply tailored trousers punctuated by chain details.
The campaign’s wardrobe references a bygone era of jazz club sophistication, infused with AMIRI’s modern edge. Beaded embellishments glisten under studio lights, silk lapels contrast against textured fabrics, and oversized eyewear adds a touch of mystery.
Soft pastels, rich neutrals, and monochromatic contrasts set the tone, nodding to the effortless elegance of the past while embracing a contemporary rhythm. The AMIRI spring-summer 2025 collection is a seamless fusion of nostalgia and creative flair, a wardrobe designed for the stage and beyond.
