Etro’s spring-summer 2025 campaign, shot by Joshua Woods, radiates sun-soaked elegance and effortless freedom. With Andrew Georgiades at its center, the collection unfolds in vibrant patterns, fluid silhouettes, and sharp tailoring, capturing the essence of warm, carefree days.
Etro Spring/Summer 2025 Campaign
Andrew lounges against a muted lavender backdrop, draped in a silk paisley shirt swirling with blues, reds, and whites. The open collar dips low, hinting at nonchalance, while cream trousers pool softly at his waist, balancing ease and refinement. The palette evokes sun-bleached afternoons and salt-kissed air.
Elsewhere, striped trousers in emerald, ivory, and dusky rose add a Bohemian undertone. Their lightweight fabric ripples with movement, reflecting the campaign’s undercurrent of freedom and sensuality. Paired with sun-warmed skin and a golden-hued backdrop, the look channels coastal allure—where land meets sea, and style meets spontaneity.
Tailoring enters the frame with a slate-blue double-breasted suit, its tonal patterns subtly woven into the fabric. Peak lapels and structured shoulders nod to 1940s menswear, reimagined for the present. Beneath the jacket, a dark blue patterned shirt adds contrast, while polished black loafers ground the ensemble.
In total, splashes of ultramarine blue, emerald green, and pumice white pulse through the collection, mirroring the vibrancy of summer—alive with motion, heat, and rhythm. The lightweight fabrics and bold patterns embody Etro’s ethos: clothes made to move, breathing with the warmth of sun-soaked days.
