Bally’s spring-summer 2025 campaign, lensed by Jack Pierson, unfolds in the sun-drenched landscapes of Palm Springs. With Patrick Lewis as the face of the collection and styling by Charlotte Collet, the images combine Swiss precision with desert modernism.
Bally Spring/Summer 2025 Campaign
Set against the architectural lines of Frey House II—designed by Swiss architect Albert Frey—the campaign draws a compelling parallel between the Coachella Valley and the Swiss Alps. The interplay of light and shadow accentuates Simone Bellotti’s “Counterpoint 3” collection, where Dadaist references converge with alpine nostalgia.
Sharp tailoring meets fluid textures, with unexpected contrasts at play. A crisp red short-sleeve shirt, undone just enough, catches the desert breeze, cinched at the waist with a statement belt. Black leather brogues, adorned with metallic embellishments, gleam against sunlit rock.
Dark denim, sharp yet relaxed, embodies a contemporary cowboy spirit, while a sleeveless leather vest layered over mesh nods to subversive elegance. Florals reemerge in soft-focus knits, their blurred hues mirroring the desert’s shifting palette.
Swiss craftsmanship remains at the forefront, captured through Pierson’s signature still-life and portraiture. A limited-edition photo book, “Bally” by Jack Pierson, offers an intimate look at the collection, cementing the campaign as a study in contrasts—precision and ease, heritage and reinvention.
