Dunhill’s spring-summer 2025 campaign unfolds further with chapters two and three of “The Sporting Life.” Captured by Louis Alberto Rodriguez and styled by Tom Guinness, this installment channels the grandeur of Britain’s social season.
From the elegance of Royal Ascot’s Gold Cup to the energy of Wimbledon finals and the exclusivity of The Alfred Dunhill Padel Classic, the season embraces a wardrobe fit for both the grandstand and the clubhouse.
Dunhill Spring 2025 “The Sporting Life”
This spring, Dunhill Creative Director Simon Holloway refines heritage dressing, balancing tradition with modernity. Tailoring remains at the core, elevated by lightweight fabrics that move with the season.
A powder-blue merino wool blazer, detailed with the AD cypher, pairs with white Gurkha shorts, offering a fresh take on summer formality. The Bourdon suit in deep indigo nailhead merino wool alludes to quiet luxury, while the Cavendish cut—rendered in rust linen and dark navy seersucker—delivers understated sophistication.
For more ceremonial moments, Holloway reimagines classic morning coats and tailcoats in ultra-fine wool-cashmere blends. Contrast waistcoats add depth, while sharp shirting refines the silhouette.
Accessories complete the vision: the Davies sneaker—a suede hybrid nodding to vintage driving shoes—grounds the looks with ease, while Century Burnished leather bags, an elevated canvas Padel bag, and signature pewter dog-head umbrellas reinforce Dunhill’s legacy of craftsmanship.
The “Sporting Life” distills the essence of British elegance. It’s a Dunhill wardrobe designed for movement, for ceremony, and for the man who commands both.
