ARKET revisits the essence of everyday beauty, framing it through a fresh lens for spring 2025. Photographer Misha Taylor captures a world where simplicity reigns, letting nature set the tone.
Models Parker Van Noord and Claudio Goncalves embody this vision, moving seamlessly through the campaign in pieces that reflect ease and refinement.
ARKET Spring 2025 Campaign
Tailored yet relaxed, ARKET’s spring collection finds balance in soft neutrals, deep indigos, and earthy textures. A suede overshirt in muted beige layers effortlessly over crisp essentials, while deep-hued denim makes a quiet statement through jackets and easy-cut trousers.
A striped long-sleeve tee—casual yet intentional—adds rhythm to the lineup, paired with dark wide-leg pants and unassuming clogs.
ARKET’s campaign lingers on the tactile. A zippered hooded jacket shields against the breeze, its matte finish catching the light. Meanwhile, a classic white tee becomes a canvas for the everyday moment.
These are clothes designed to move, breathe, and settle into the rhythm of life. ARKET’s spring collection is a reflection of an understated style that excels in details.
