SKIMS introduces The Wedding Shop with a sultry new campaign starring Patrick Schwarzenegger and his fiancée, Abby Champion. Fresh from a preppy turn in Tommy Hilfiger’s fall 2024 campaign, the couple strips down for a more intimate moment, lounging in SKIMS’ signature undergarments.
The wedding collection exudes bridal romance with sheer lace, soft satin, and delicate bows, while Schwarzenegger brings a refined masculinity to the mix.
Patrick Schwarzenegger for SKIMS
Schwarzenegger, who recently made waves with a Banana Republic x “The White Lotus” campaign, transitions seamlessly into this new role. From sharp tuxedos to barely-there briefs, he embodies both the polished groom and the playful lover.
Champion, in sheer camisoles and lace-trimmed shorts, leans into a bridal fantasy that is equal parts elegance and seduction.
A palette of powdery whites and inky blacks sets the mood, with classic wedding motifs woven into the visuals—billowing satin bows, cascading veils, and champagne tower backdrops. The imagery plays between innocence and allure, offering a modern take on wedding-night dressing.
