When Chanel cast Kendrick Lamar for its spring-summer 2025 eyewear campaign, the house did more than appoint a familiar face—it positioned a voice of cultural cadence. That intention takes shape visually through the ad itself. The images, lensed by Karim Sadli, frame Lamar as both muse and message.
Kendrick Lamar for Chanel
At the heart of the campaign: a pair of oval sunglasses that combine lacquered acetate with glass pearls, anchored by Chanel’s gold detailing. The arms, bold and wide, draw the eye to a cluster of spheres—a modular construction that evokes bijoux architecture of Gabrielle Chanel’s iconic belt designs.
That sculptural approach continues in the details. The interlocking pearls are punctuated by the unmistakable double C, while grey polarized gradient lenses add contrast to the dense black frame, sharpening its impact.
Kendrick Lamar wears Chanel’s sunglasses with a monochrome ensemble, accessorized by a double chain that winks at the rapper’s duality—elevated and grounded, lyrical and linear. With Lamar as house ambassador, Chanel inscribes presence. The eyewear—part ornament, part armor—does what Lamar’s lyrics often do: frame the world, refract the light.
