David Beckham Co-Designs Debut BECKHAM x BOSS Line

The Fashionisto

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Published April 23, 2025

David Beckham fronts the BECKHAM x BOSS campaign. Pin
David Beckham fronts the BECKHAM x BOSS campaign. Photo: Lachlan Bailey / Hugo Boss

David Beckham takes on a new role with BOSS, not only as the face of the brand but as co-designer for the first time. Spring-summer 2025 sets the stage for BECKHAM x BOSS, a collection defined by the soccer icon’s signature style and built on a mutual pursuit of refinement and range.

BECKHAM x BOSS Spring/Summer 2025

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Photographed by Lachlan Bailey, the BECKHAM x BOSS campaign is clean and direct—Beckham in tonal layers by the pool, standing against shadowed walls, or gazing over a coastal horizon. The advertisement follows his appearance in the BOSS ONE Bodywear campaign, where he modeled underwear. Now, he’s part of the design conversation, building a collection with purpose.

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The BECKHAM x BOSS wardrobe covers the essentials and beyond. Everyday jersey items are paired with classic jackets, smart shirting, and outerwear designed for different settings. A new signature cut appears in the tailored pieces, while denim grounds the casual looks.

The accessories stay thoughtful and functional: Chelsea boots, a leather holdall, and a baker boy cap complete the collection. Colors move through soft neutrals—ivory, khaki, pale sky blue—with the occasional pink or deep navy.

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The debut of BECKHAM x BOSS reflects a personal investment from David Beckham and a directional step for BOSS menswear. “I’ve always loved fashion and curating different looks, so having the opportunity to collaborate with BOSS on my own spring-summer collection has been a great experience,” shares Beckham.

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Altogether, the BECKHAM x BOSS collection is made for a life lived across settings—considered, refined, and free from excess. It’s less about reinvention and more about perfecting what already works.

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