H&M Sport–Looking to the be the one stop for all apparel, Swedish label H&M looks to corner the activewear market with a new range. Launching in stores January 2nd, H&M will kick off the new year with H&M Sport for men, women and children. Offering windbreakers, joggers, shorts, leggings and more active apparel, H&M will expand their dedicated selection. H&M creative head of design Ann-Sofie Johansson shared with WWD, “Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great.”
