Fashion, Style & Culture

What guys wear, what it says, and who's actually noticing.

Emporio Armani’s Spring 2026 Ad Finds Its Light in the Moroccan Desert

Emporio Armani’s Spring 2026 Ad Finds Its Light in the Moroccan Desert

Emporio Armani sets its spring-summer 2026 campaign in the Moroccan desert. Photographed by Alasdair McLellan at golden hour, the campaign casts models Jack Wardill and …

Zara Swimwear Delivers Sun-Faded Nostalgia & Shorts Worth Packing

,

Zara Swimwear Delivers Sun-Faded Nostalgia & Shorts Worth Packing

Zara’s 2026 swimwear edit occupies the space between a sun-faded postcard and a Super 8 film reel left in a glove compartment. Captured against stone …